shantini here () i am a creative, which means i’m a researcher () most of the time, designer () some of the time and daydreamer () at other times. i do nice work for nice people () and always try to have a nice time ()

the
works

IndependentSide projects ( 04 )

things i make on my own time, mostly because i wished they existed.

slowww.gardenDaily ritual tool( 01 )slowww.garden/​dreamsDREAM INTERPRETER( 02 )Marginalia @ n8nResearch tooling( 03 )social grid visualisationsSocial / editorial / Chanpuru( 04 )
DesignTribe ( 04 )

tribe runs stackup, a platform where developers learn by doing and get rewarded for it. i design the places where they learn, build and find each other.

When consistency breaks at scaleDesign system audit / StackUp( 05 )Nobody was finding the right eventsDiscovery design / StackUp( 06 )From lurking to participatingEngagement redesign / StackUp( 07 )One hub, many communitiesSuperApp architecture / StackUp( 08 )
DesignGeneral Assembly ( 05 )

five self-scoped projects in fintech, wellness, the arts, e-commerce and food, each taken from first interview to finished prototype.

The moment before the mistakeFintech UX / DBS( 09 )Designing for people who already gave upWellness app / Happiness Initiative( 10 )Making a hidden place feel findableWeb experience / Gillman Barracks( 11 )Buying and selling shouldn't need instructionsMarketplace UX / Papermarket( 12 )Asking a friend beats reading a reviewSocial app / Socially( 13 )
ResearchBlack Dot Research ( 03 )

bdr decodes singapore's cultural signals through a dual-lens methodology. i lead research in social and consumer studies.

What it takes to change who you areMixed methods / Business China( 14 )Premium doesn't mean the same thing to everyoneQuantitative / OSIM( 15 )Why we act differently when we're on the moveMixed methods / Land Transport Authority( 16 )
ResearchNielsen ( 08 )

nielsen measures what consumers do and asks them why. i worked across qual and quant, translating what people told us into briefs a brand could act on.

What people say they value vs. what they doQualitative / IMDA( 17 )The stories we tell ourselves about clean teethQualitative / Lion( 18 )The shelf is a conversationQualitative / Homestead( 19 )Who goes back to learn, and what stops themMixed methods / Nanyang Polytechnic( 20 )What shoppers need but never ask forQualitative / FairPrice( 21 )Who's actually buying, and why nowMixed methods / FairPrice( 22 )It's never really just about the foodQualitative / Little Caesars( 23 )When, where, and why the bottle comes outQualitative / Beam Suntory( 24 )

Long-form
writing

Abrupt! Disrupt! ↗︎Wireless everywhere ↗︎The digital frontier ↗︎A brave new world ↗︎Economic! Pandemic! ↗︎Stigma is sticky ↗︎Moving into a post-pandemic world ↗︎Preparing for a pandemic ↗︎full archive incl. short-form ↗︎
( ✉ ) kind words03 new messages
from: Christopher Cai

shantini's design system wasn't merely a style guide; it became a foundational tool that brought clarity and cohesiveness across a suite of apps.

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Christopher Cai, Head of Product, Tribe, 2024

About

Portrait of Shantini
0 / 6 pieces home

i'm fascinated by people. i build products that are inclusive, interactive and have a core mission of bringing communities together.

In the past
Tribecreated developer platforms & community spaces
AngelHack / StackUpdesigned education experiences & cms for 20k+ users
Black Dot Researchled social research & insights
Nielsenran multi-market consumer studies for global fmcg brands
Shotzonerevamped brand experiences for youth sports programmes
Espzen (rip)built ticket systems & marketing tools
SportsKids, Shawscoached sports & designed training programmes
Republic Polywrote on sports psychology while competing in track & field
( 04 ) outside of worklast updated 8 oct 2026
(psst, the pins move)
★
listening to phoebe bridgers' lost weekend
listening tophoebe bridgers' lost weekend
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watching figma's source material
watchingfigma's source material
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scrolling my teenage taste-building project
scrollingmy teenage taste-building project
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learning how to unclench
learninghow to unclench
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reading through the booker prize longlist
readingthrough the booker prize longlist
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wishing for a coffee with someone who runs research at a health tech company
wishing fora coffee with someone who runs research at a health tech company
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obsessed with mango sap (and how they are used as scent)
obsessed withmango sap (and how they are used as scent)
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playing clair obscur: expedition 33
playingclair obscur: expedition 33
★
packing for a melbourne summer
packing fora melbourne summer
Shantini

What i'm doing now

( 05 ) in my bag

& why my shoulder hurts

X-ray of my bag
Hydro Flask, x-rayHydro Flask
HydroFlask
MacBook Pro, x-rayMacBook Pro
MacBook Pro
Muji notebook, x-rayMuji notebook
Mujinotebook
Sudoku book, x-raySudoku book
Sudokubook
Kobo Libra, x-rayKobo Libra
Kobo Libra
Reusable bag, x-rayReusable bag
Reusablebag
Koss earphones, x-rayKoss earphones
Koss earphones
Blue light glasses, x-rayBlue light glasses
Blue lightglasses
iPhone 16 Pro, x-rayiPhone 16 Pro
iPhone16Pro
Ray-Ban sunglasses, x-rayRay-Ban sunglasses
Ray-Bans
Aesop body balmSmartlife Flexpiks in an Eclipse tinSupergoop sunscreenJo Malone Blackberry & BayDr. Bronner's hand sanitiserAvène thermal waterFenty powderwooden comb
Small pouch, x-raySmall pouch
Smallpouch
Uni-ball pen, x-rayUni-ball pen
Uni-ball pen
Claw clip, x-rayClaw clip
Claw clip
Wired earbuds, x-rayWired earbuds
Appleearbuds
Wired fan, x-rayWired fan
Fan
Wired loop, x-rayWired loop
Loopearplugs
Temptations cat treats, x-rayTemptations cat treats
Cattreats